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Thursday, November 30, 2023

Britania Launches New Product “Splash Kachupa” on Uganda Market

Market leaders in the juice industry ‘Britania Allied Industries Limited’ have added a new exciting product on to their wide range of juice brands. The new thirst quenching juice Splash Kachupa comes in flavours of three namely Mango, Apple and Orange. It is a beverage coming in bottles but with the same great taste.

Splash is the biggest juice brand in Uganda since its introduction in 1997. It has become Uganda’s number one occasion soft drink and has recently risen as one of the top alcoholic mixers in bars.

Speaking at the launch of the new product at the Head office in Ntinda, the Managing Director of Britannia Allied Industries, Vinay Dawda, said that Splash has long been the go-to choice for consumers looking for a bold thirst quencher, but we recognized our consumers were looking for refreshing new options and some thing you can sip and keep.

“Our production facilities are among the most sophisticated and modern in the region and we possess a level of technological excellence compared to prevailing global standards. We have highly reliable process equipment and methods in all our production facilities” said Vinay.

The launch of splash Kachupa is in line with our vision of becoming the largest food & beverage manufacturer in East Africa. The group will continue to introduce new products to meet the changing trends and need of the consumers” Vinay added.

Splash is a Pure refreshing fruit Juice made from selected high-quality tropical fruits of Uganda and comes in different brands: Mango, Apple, Orange, Fruit cocktail, Pineapple, Passion, Pina Colada, Guava, Tropical Fruit Punch and Simply Hibi. Splash is available in 150ml, 250ml and 1 Litre.

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